`Ultimate Lift` for women

Fashion

`Ultimate Lift` for women

The Levi`s brand – the inventor of the original, authentic jean – announced the introduction of a new figure enhancing jean for women called Levi`s Ultimate Lift 544. Arriving in department and specialty stores nationwide this November, this innovative jean leverages unique, proprietary fit technology, fabric and design to help lift the wearer`s derriere. “The new Ultimate Lift jean is the latest addition to our great range of beautifully fitting Levi`s jeans for women,” said Loreen Zakem, Levi`s Brand President, Wholesale. “There is no bigger fashion feat for women than finding a pair of perfect fitting jeans that make you look amazing – and that`s exactly what Ultimate Lift jeans are all about.” The construction of the Levi`s Ultimate Lift 544 jean contours the traditional shape of a jean`s pattern to create a cup shape through each seat panel. The jean is designed to actually lift the wearer`s rear into the cup shape of the seat resulting in a firmly-lifted derriere. The distinct fabric used to make Ultimate Lift jeans delivers toning properties and exceptional stretch recovery for great hold and shape retention. Levi`s Ultimate Lift 544 jeans are available in three styles including a slim straight, a boot cut and a flared leg with a distinctive flap detail on the back pockets. Each silhouette is available in at least two different finishes and will retail at a starting price point of $48.00. Ultimate Lift jeans are the latest in a long line of innovative figure enhancing, fit solutions the Levi`s brand has introduced specifically for women in search of the perfect-fitting jean. Previous styles include the Levi`s Perfectly Slimming 512 Jean, offering a built-in “tummy”-flattening panel, and the Levi`s Curvy Boot Cut 529 Jean, designed to eliminate rear waist-band gapping.

Levi`s brand

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