Denim manufacturer J Brand new website goes online

Fashion

Denim manufacturer J Brand new website goes online

Executives at Los Angeles denim manufacturer J Brand have announced the re-launch of the company`s website. A new Web address, jbranddenimco.com, will spotlight the company`s recently launched, vintage-inspired men`s line, while the existing jbrandjeans.com will focus and expand on the core women`s line. The shift to separate men`s and women`s sites will help streamline the company`s rapidly diversifying list of product offerings while concurrently strengthening the identity of the individual brands. “We wanted to enhance our ability to communicate effectively online with our customers,” explains J Brand co-founder and Creative Director Susie Crippen. Although each brand has its own individual site, they are interconnected for cross-brand navigation and shopping. The websites also will share in launching J Brand and J Brand Denim Co`s first-ever behind-the-scenes online video. The captivating short provides viewers with a three-dimensional look into the recent print campaign. “We are very excited to deepen our connection with our existing clientele, and, at the same time, attract a whole new generation of people searching the Web for denim,” adds Jeff Rudes, co-founder and President. J Brand, 2007 Supima Denim Designer of the Year, was co-founded by denim manufacturer Jeff Rudes and stylist Susie Crippen. The two set out to design classic and sophisticated jeans with an emphasis on fit, while holding to one mandate: creating timeless products. Paying careful attention to details and clean, dark finishes, together they have created a combination of sexiness, style and comfort in jeans for men, women and children. A favorite of celebrities, J Brand jeans can be found at a variety of stores worldwide.

J Brand

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